Designer at work

DESIGNER AT WORK

Vaneesha Advani, is an Indo Canadian, she was born in Ghana, West Africa and was raised in India, she moved to New York at age of seventeen to study fashion design at the prestigious Parsons School of Design, New York, after that she moved to Canada, she then culminated 14 years of Vancouver and Montreal-based experience with other fashion houses, importers and buyers, designing clothing, and forecasting trends. Armed with a wealth of fashion experience Advani decided to create her own jewelry collection, Designs By Sonia in 2008, the company was formed in Eindhoven, Netherlands.

Philosophy is to enhance that woman, whose presence is felt instantaneously where ever she appears. The collection is true to her; it is ageless, contemporary, and bold, it is always moving forward.

A lot of thought is put together in creating each collection including attention to details, and overall look, quality workmanship, feel, and appeal. The whole idea is to create designs and send them out into the world to observe the reaction, learn from the feedback, and continue to create.

Designs by Sonia provides a subtle luxury for women who want to stand apart and have calm confidence. It is an amazing experience working with every collection, I will continue to design for that special women.